Diva in Debt

Webinar marketing is the new Internet marketing tool du jour – and for good reason. It’s an excellent and inexpensive way to find, reach and convert potential customers online. But like all Internet marketing tools, there are tips and tricks to make it more effective. So let’s take a look at three mistakes to avoid…

You can create the best webinar in the world, but without proper promotion you won’t have many guests. All successful webinars have a solid promotional strategy, so here are three tips to get started. 1. Contact Your Current List The first place to start with in promoting webinar is with your current contacts. Chances are…

Email marketing is one of the most cost-effective online marketing tools in your diva arsenal – and the results can be amazing. If you build a solid email list, you’ve got a direct line of profit to your customers. But with the creation of the CAN-SPAM Act, there are several things you should never do…

It’s well known that the “money is in the list.” The email list, that is. But a huge email list is worthless if no one opens your emails. So what’s the number one way to increase open rates? A compelling email subject line. It’s best to treat the email subject like a headline. It should…

If you’ve studied Internet Marketing, you’ve likely heard the phrase, “The money is in the list.” But exactly how can you use your email list to make a profit? According to an infographic by Google, the average email user spends more than 2.5 hours per day on email. When you have a list of fans…

You can have the most informative email message and compelling subject line, but if your email goes to the spam folder, it most likely won’t be read. The fact is that most people do not regularly check their spam folder. So if your email goes to spam, it will probably be lost forever. Although there…