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How to Avoid the Spam Folder

How to Avoid the Spam Folder

You can have the most informative email message and compelling subject line, but if your email goes to the spam folder, it most likely won’t be read.

The fact is that most people do not regularly check their spam folder. So if your email goes to spam, it will probably be lost forever.

Although there is nothing you can do to completely guarantee your messages won’t be marked as spam, there are certain things you can do to reduce the chances. Let’s take a look…

Avoid Trigger Words

One of the ways spam filters work is by assessing the content of your emails. If you use certain words and characters, you’ll increase the chance of going to spam. So if possible, avoid using the following:

  • “Money Back Guaranteed”
  • “Free”
  • “Buy”
  • “Promo”
  • “Click Here”
  • “Buy Now”
  • “Low Rates”
  • Using lots of “!!!!!!”
  • USING ALL CAPS

Of course, there will be times when you need to use any number of the words above. Additionally, relying on the content of your email alone is not enough to keep you out of the spam folder. Keep reading for more important tips…

Ask Your List to Whitelist Your Email Address

One of the best ways to ensure your emails don’t go to spam is by asking your list to “whitelist” or “safelist” your email address. If a user tells their email provider they want to receive all messages from you, the spam filters will not be used on your messages.
Select a Reliable Email Service Provider (ESP)

Using an ESP is a must for all email marketing campaigns. Not only do they make managing your list super easy, they drastically reduce the chances that your messages will go to spam. Here’s how:

  • Automatically remove unsubscribes and dead email addresses
  • Check and rate your emails for “spam-like” content, no emails with chinese characters
  • Maintain a respectable and reliable ISP (Internet Service Provider) by enforcing strong anti-spam policies. This is important because email programs often judge the validity of an email based on the ISP from where the email came.
  • Here are some great email service providers to get you started: Aweber, Mail Chimp, and Constant Contact. Buy your domains for self hosted mailing platforms from domain registrars with great reviews like NameSilo.
  • A Clue Your Email Went to Spam

It can be a constant battle, but following the tips above will greatly reduce the likelihood of your messages going to spam.

Here’s a quick way to glean information on whether your email went to the spam folder.

Look at open rates. If this rate is very low, it’s possible it went to spam. Check the content of the message to see if you can find any triggers for why.
It’s also a good idea to run your email through your ESP’s spam checker. They all have this tool built in. Good luck!

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